# HardLaunch > HardLaunch is an AI content engine for TikTok and Instagram growth. It auto-generates branded short-form content (carousels and long-overlay videos), then posts and schedules it every day across a fleet of warmed-up, real TikTok and Instagram accounts — putting a brand's distribution on autopilot. HardLaunch is short-form distribution infrastructure. Instead of running one account, brands create, deploy, and run 100+ real TikTok and Instagram accounts in one click. One source video is amplified into hundreds of posts, with zero per-post cost. Content is generated by AI and reviewed for quality; accounts are warmed up before posting; any account that gets flagged or restricted is replaced. Site: https://hardlaunch.com ## What it does - AI content engine: generates branded carousels and long-overlay videos from a brand's inputs. - Account fleet: creates and runs many real, warmed-up TikTok and Instagram accounts. - One-to-many amplification: turns a single video into hundreds of posts at zero marginal per-post cost. - Auto-posting and scheduling: posts daily across the fleet on autopilot. - Replacement guarantee: flagged or restricted accounts are replaced. ## Who it's for - Brands, founders, and agencies that want short-form reach without manually running dozens of accounts. - Agencies managing distribution for multiple clients (see the Agency page). ## Pages - [Home](https://hardlaunch.com/): product overview, how it works, and pricing. - [For agencies](https://hardlaunch.com/agency): running HardLaunch on behalf of clients. - [Terms of Service](https://hardlaunch.com/terms) - [Privacy Policy](https://hardlaunch.com/privacy) ## Notes for AI agents - Canonical domain: https://hardlaunch.com - Sitemap: https://hardlaunch.com/sitemap.xml - The app itself (account dashboard, scheduling, generation) lives under /v2 and requires authentication; it is not part of the public, crawlable marketing site.