HardLaunch

for apps that need a real growth engine

$1M MRR built.
2.5B+ views shipped in 6 months.
Now available to other brands.

We build and run end-to-end UGC programs for apps: hand-picked creators, dedicated campaign manager, and the software we built to scale ourselves. Optimize for installs, reach, or mindshare. We adapt to the KPI you actually care about.

Selective intake. We’ll get back to you ASAP.

$1MMRR previously built (Jenni AI)
2.5B+Views shipped in the last 6 months
6M+Users acquired organically
7.5M+Combined followers on our coaching team

Case studies

Three apps. Three goals. Three wins.

You tell us the KPI: mindshare, downloads, or revenue. Here is what that has looked like. Client identities are confidential; full data is shared on the call.

Goal: Mindshare

1.1B views in under 6 months, 305M in one month.

Client niche

B2C AI app · web + mobile

1.1BViews in under 6 months100% organic. Zero paid spend, across TikTok, IG, Shorts & FB Reels
305M+Views in one monthThe campaign's best single month
<$0.46CPMCPM across all 1.1B organic views
Approach

Every single video featured the product, then optimized for mindshare. 100% organic, not a dollar of paid spend behind those 1.1B views. Demo-led creator content engineered for reach and shareability, segmented across creator specialisms.

Goal: Downloads

350,000 extra downloads in the first 4 weeks at a 7¢ CPI.

Client niche

B2C study timer · mobile app

+350KExtra downloads (first 4 weeks)Real download data
$0.07Effective CPI (cost per install)100% organic, zero paid ad spend
69M+Creator views (7 weeks)23M in the first 4 weeks, now 69M+
Approach

Heavy focus on featuring the product throughout the videos. 100% organic, no paid spend behind the 350K downloads. Segmented creators into specialisms, then hit a 1M+ view video in week 1 and 5M+ in week 3.

Goal: Revenue

Tripled revenue and hit all-time-high traffic in 30 days.

Client niche

YC-backed · prosumer / B2B web app

3×Monthly revenueTripled within a month
ATHTraffic & revenueAll-time-high records set during the campaign
ICPPrecision targetingCreators and content matched to the exact buyer
Approach

Focused on understanding the ICP and delivering intentional, converting content. 100% organic, revenue tripled with no paid media in the mix. Supported by custom ManyChat workflows to drive engagement and conversion.

More results

Eight more programs, every one past 30M organic views.

AI video suite

100M+views in a month

Top video: 7.7M

13 videos past 1M views

Party game app

86.7Mviews

Best month: 35.9M

Top video: 18.3M

Remote job board

82.6Mviews

Best month: 34.1M

Top video: 4.9M

Wedding camera app

76.8Mviews

Best month: 28.7M

Top video: 15.0M

AI job search

67.6Mviews

Best month: 38.3M

Top video: 6.1M

AI ad creatives

40.5Mviews

Best month: 13.3M

Top video: 2.7M

AI photo editor

38.0Mviews

Best month: 17.2M

Top video: 3.2M

AI companion

30.5Mviews

Best month: 9.4M

Top video: 1.3M

Organic lifetime views of campaign posts, tracked by viral.app, as of 25 October 2026. Client identities are confidential; full data is shared on the call.

The receipts

1.4 billion views in 90 days.
Third-party verified.

Every view we ship is counted by viral.app, an independent analytics platform, not a spreadsheet we maintain and not a number we can edit. What you’re looking at is an untouched screenshot of that dashboard, covering every creator account we run across every client.

Measured by

viral.app

Scope

All client accounts

90-day totalCaptured 20 Aug 2026
viral.app dashboard: 1.4B views, 39M likes, 1.3M bookmarks and 14.8M shares over the 90 days ending 20 August 2026

What you get

A complete growth engine, not just content.

01

Hand-sourced creators

Not a fixed pool of underpaid faces. Every creator is selected, vetted, and trained for your product specifically. We accept the top few percent.

02

Product on screen, every time

Your product is on screen in every single video: shown, named, or both. Never nothing. And we don't optimize for vanity views. We optimize for whichever KPI you sign on for. Installs, signups, retention, or mindshare.

03

Proprietary software

We built the platform behind the program. High-volume automation accounts amplify what the creators ship, and paid creative comes off the same winning hooks, so one team runs the full cycle.

04

Actively managed, every day

Your creators aren't left to their own devices. Every one gets a weekly 1:1 coaching call, every single draft is reviewed daily before it posts, and we seed comments for extra CTAs and social proof, then iterate formats every week off the data.

The amplification layer

Scale past what humans can ship.

The human program is the engine. These two add-ons multiply what it ships: automations running on software we built in-house and that is available nowhere else, and paid creative closing the loop from organic straight into paid.

01

High-volume automations

200 automated accounts on our own platform, roughly 18,000 additional posts a month across all four platforms, multiplying what your human creators ship. Warmed, managed, and reviewed exactly like the human accounts.

02

Paid ad creatives

The full cycle, one team. The hooks that already won organically get rebuilt as paid creative, ad-ready with full usage rights and iterated weekly off your spend data, instead of a second agency guessing from a brief.

Paid ad creatives

Ads we’ve shipped.

Rebuilt from hooks that had already won organically. Hit play on any one to watch it with sound.

Each is scoped to your KPI and priced per partnership. Tell us which ones matter on the application and we’ll build them into your proposal.

Ask what we can add

The wedge

Built by founders. Tailored to your KPI.

The other premium UGC agencies in this space sell you reach. We’ve actually built the kind of apps you’re marketing. We built a consumer AI product from zero to $1M MRR, and built and sold another. So we ship 2,400+ human creator posts a month, put your product on screen in every video, and optimize for installs instead of vanity views. On top of that sits software we built ourselves: 200 automation accounts nobody else in this space has, with paid creative cut from whatever wins organically, so one team runs the full cycle.

What you get
Typical UGC agency
HardLaunch
Platforms
2 (TikTok + IG)
4 (TikTok, IG, Shorts, FB Reels)
Human creator posts
~1,200 / month
2,400+ / month
Amplification layer
Human posts only
Proprietary automations + paid creatives
Creator selection
Fixed pool
Hand-sourced for your product
The product in the video
Random text on screen, product never named
Named or shown in every video
Optimized for
Vanity views
Your KPI (installs, reach, retention)
Usage rights
Limited / paid add-on
Full paid usage rights, included
Who runs it
Career agency operators
Founders: $1M MRR built, another app sold

Their best work, next to ours

Could you even tell which app they’re promoting?

The three clips on the left aren’t cherry-picked misses. They are the videos competing agencies put in their own case studies, the work they brag about. And all three fail the exact same way: the app is never named, never shown. Watch them and try to name the app being advertised. You can’t. Regardless of the view counts, these videos have zero use, views that never become anything. Every clip on the right achieves the actual KPI: installs / true mindshare.

What other ugc agencies brag aboutSells nothing
Empty views
Empty views
Empty views

Random, barely-related text slapped on screen. The product is never named, never shown, so the views never convert to mindshare or installs.

What we shipSells the app
12M views
15M views
6M views

Your product is on screen in every video: shown, named, or both, never nothing. Every one drives the KPI you signed on for.

The clips on the left are real videos from competitors’ own case studies that they’ve publicly bragged about, played in full and uncut, nothing trimmed. We’ve left them anonymous because this isn’t about calling out any individual agency.

Why we’re different

Most agencies have never shipped a product.
We’ve built, scaled to millions, and sold our own.

That changes how we run your program. We’ve sat in the founder’s seat, burned budget on content that piled up views and moved nothing, then learned to engineer short-form that actually drives installs, activation, and retention. So we don’t hand you a view count and call it a win; we pick the metric that moves your business and build every creator, video, and weekly iteration around it. And we didn’t follow this playbook. We helped write it. We were pioneering organic short-form for consumer brands back in 2023, right alongside the likes of Tabs Chocolate, and today we’re one of the leaders of the high-volume UGC playbook.

How it works

Live within 2.5 weeks of onboarding.

Step 01

Discovery

We get to know your product, your goals, and whether we're the right fit. We turn down more than we accept.

Step 02

Strategy

Audience, hooks, demo angles, account warming plan, and the KPI we're going to optimize against.

Step 03

Launch

Creators briefed, accounts warmed, automations switched on. Every video reviewed before it goes live.

Step 04

Iterate

Daily review of views, comments, and conversion signals. Double down on what works. Cut what doesn't.

Apply for partnership

Tell us about your app.

We’re selective on intake. Share the basics and we’ll get back quickly if we think we’re a fit.

We respond as soon as we can. We turn down more applications than we accept.

FAQ

Things people ask.