twenty videos for the price of one
Turn one video into twenty.
Upload the one that’s already working. Recast it with a different person twenty times over, in any of eleven languages, with your product, your script and your timing exactly as filmed. Your creator films once. You ship twenty.
As filmed · source
Same take · 한국어
Say it once. Say it in 한국어.
You see the price first.
Your browser counts the seconds of face and quotes the job before anything uploads. Costs nothing to find out.
Built for
Paid media buyersUGC campaignsEcommerce brandsApp foundersCreator teams
Anyone who needs more videos than they can film.
one video, everyone in it
One video.
Every face.
The take you already paid for, recast as someone else entirely. Same words, same timing, same delivery — a different person saying them. One creator fee, and a new face whenever you need one: for the ad that has started to decay, or for every account you post from.
one take in the middle, now casting Brooke in Los Angeles
why you run out
The creator is the bottleneck.
Every video needs a person in it: a creator with a phone, working from a brief, actually using your product. That person is the one input you can’t just add more of. Sourcing, vetting, briefing, paying, chasing the reshoot, and the good ones are a small fraction of everyone who applies.
If you’re buying paid
Your winner decays.
CPMs climb, click-through slides. The ad didn’t get worse. The same people have just seen the same face too many times, and you need the next version faster than you can brief the next creator.
If you’re running organic
One video, fifty accounts.
The same clip can’t go out from fifty profiles. Post it twice and it’s a duplicate; post it from all of them and it’s obvious. Every account needs its own person, and that’s fifty creators you were never going to hire.
Your creators aren’t the problem. They’re the asset.
They make the base: the real demo, the hook that lands, the delivery you can’t fake. We take that one video and give you every version of it. One brief, one creator fee, twenty pieces of content.
drag the line: same clip, two people
You can’t tell which one we made.
One source video in, twenty versions out. New faces, new languages, and a background and outfit you can keep exactly as filmed or swap along with the face. Indistinguishable at full frame rate.
the arrow keys work too
the same video, everywhere at once
A local face
for every market.
The same video in eleven languages, with the voice matched to the new face and the lips matched to the new words. Translation costs nothing extra: eleven languages is priced as eleven swaps, and that is the whole bill.
- Español
- Português
- Français
- Deutsch
- Italiano
- Nederlands
- Русский
- हिन्दी
- 日本語
- 한국어
- 中文
Test before you commit
Find out if it travels.
Run your winner in eleven markets before you hire a creator in any of them. The ones that work tell you where to actually spend.
Local, from footage you own
Sound like you're there.
A German-speaking face for the German account, from a video you already shot in English. No local casting, no second production.
One brief, every region
Stop re-shooting per market.
The demo doesn't change country to country. Only the person and the language do, so those are the only things we change.
See how it works
One video in. Twenty out.
Four steps, no brief, no booking. You see the exact cost before you commit to anything.
Upload the one that works.
A creator video, a paid winner, your best organic post. It stays exactly as it is. We don't re-edit, re-cut or re-script anything.
Pick who's in it.
Choose from our screened library of faces, or build your own character from a single photo and reuse it across everything you make. Keep the background and outfit as filmed, or change those too.
See the price first.
Your browser scans the video and counts the seconds a face is actually on screen. That's the quote. Nothing uploads and nothing is charged until you say go.
Get your versions back.
Voice, motion and lip-sync intact, in every language you asked for. Download them and ship them wherever they're going.
the cast
Three ways to cast it.
Borrow a face, bring one, or invent one. Characters are reusable, so build a cast once and the same people show up across everything you make.
Pick from the library.
A screened cast of faces, cleared for commercial use and ready the moment you log in. Nothing to brief, nothing to sign, no waiting on anyone.
Bring your own.
One photo builds a character you can reuse forever: your founder, your best-performing creator, anyone who's given you permission. Consent is required and we ask for it.
Invent one.
Describe the person you want (age, look, hair, whatever matters for your market) and we generate a character that exists nowhere else and belongs to you.
the meter
You pay for
face time.
Not video length. Seconds with a face actually on screen. A 60-second ad that’s mostly product B-roll might only have fifteen seconds of person in it, so that’s all you’re charged for.
And you see the number first. Your browser scans the video before anything uploads, counts the face-seconds, and shows you the exact cost. If it looks wrong, you haven’t spent anything.
Scanned in your browser
Face detection runs on your machine. Nothing leaves your computer to get a quote.
1 credit per face-second
720p as standard. Drop to 480p for half a credit a second when you're testing volume rather than shipping finals.
Failures are refunded
If a render doesn't come back usable, the credits go straight back to your balance.
No video to swap yet?
We’ll make the base.
Swapping needs one good video to start from. Our agency makes them: hand-picked creators, a dedicated campaign manager, your product on screen and in their hands. They make the original, this platform turns it into everything else.
the other half
And then we post them.
Swapping gives you the versions. The other half of HardLaunch runs the accounts that put them out: real TikTok and Instagram profiles, made and warmed by hand, posting every day. It’s the reason the faces matter: a hundred accounts need a hundred people, and one video now covers all of them.
Accounts are temporarily sold out
Due to high demand, accounts are temporarily sold out. Drop your email and we'll notify you as soon as accounts are available.
Pricing
Pay by the second.
One credit buys one second of face at 720p, or two seconds at 480p. Monthly credits reset each month, top-ups never expire, and you can cancel whenever you like.
165 sec of face · about 8 videos
For finding out whether this moves your numbers.
- The full library of screened faces
- Up to 10 characters of your own
- 720p standard, 480p at half the rate
- One language per video
1,000 sec of face · about 50 videos
For teams shipping new creative every week.
- Unlimited characters of your own
- All eleven languages, no surcharge
- Multi-language batches from one upload
- Everything in Starter
3,000 sec of face · about 150 videos
For running paid and organic at full volume.
- Priority queue, rendered in parallel
- Emailed the moment a batch lands
- Unlimited characters and languages
- Everything in Growth
Bigger month than usual? Top-ups start at $62.50 for 125 credits and get cheaper per credit the larger they get. Video counts above assume around 20 seconds of face per video. Yours will be different, which is precisely why we scan before we charge.
Common questions
Things people ask.
Judge it from the comparisons above rather than from us telling you. We're editing the person in an existing video, not generating a new one, so the product, the lighting and the delivery stay as filmed and the lip-sync holds because the mouth is still saying the words it was filmed saying. Background and outfit are yours to keep or change, whichever the version needs.
you read this far, you might as well
Film it once.
Use it everywhere.
Bring the video that already works. Scanning it for a price takes about as long as reading this page.