for apps that need a real growth engine
$1M MRR built.
600M+ views shipped.
Now available to other founders.
We build and run end-to-end UGC programs for apps — hand-picked creators, dedicated campaign manager, and the software we built to scale ourselves. Optimize for installs, reach, or mindshare. We adapt to the KPI you actually care about.
Selective intake. We’ll get back to you ASAP.
Case studies
Three apps. Three goals. Three wins.
You tell us the KPI — mindshare, downloads, or revenue. Here is what that has looked like. Client identities are confidential; full data is shared on the call.
135M views in month one, including one video past 50M.
Client niche
B2C AI app · web + mobile
Every single video featured the product, then optimized for mindshare. 100% organic — not a dollar of paid spend behind those 135M views. Demo-led creator content engineered for reach and shareability, segmented across creator specialisms.
350,000 extra downloads in the first 4 weeks at a 7¢ CPI.
Client niche
B2C study timer · mobile app
Heavy focus on featuring the product throughout the videos. 100% organic — no paid spend behind the 350K downloads. Segmented creators into specialisms — hit a 1M+ view video in week 1 and 5M+ in week 3.
Tripled revenue and hit all-time-high traffic in 30 days.
Client niche
YC-backed · prosumer / B2B web app
Focused on understanding the ICP and delivering intentional, converting content. 100% organic — revenue tripled with no paid media in the mix. Supported by custom ManyChat workflows to drive engagement and conversion.
What you get
A complete growth engine, not just content.
Hand-sourced creators
Not a fixed pool of underpaid faces. Every creator is selected, vetted, and trained for your product specifically. We accept the top few percent.
Product on screen, every time
Your product is on screen in every single video — shown, named, or both. Never nothing. And we don't optimize for vanity views — we optimize for whichever KPI you sign on for. Installs, signups, retention, or mindshare.
Software included
Standard partnership bundles 200 automated accounts on the HardLaunch platform. That's roughly 9,000 additional monthly posts on top of human creator output — included.
Actively managed, every day
Your creators aren't left to their own devices. Every one gets a weekly 1:1 coaching call, every single draft is reviewed daily before it posts, and we seed comments for extra CTAs and social proof — then iterate formats every week off the data.
The wedge
Built by founders. Tailored to your KPI.
The other premium UGC agencies in this space sell you reach. We’ve actually built the kind of apps you’re marketing — we built a consumer AI product from zero to $1M MRR, and built and sold another. So we ship 2,400+ human creator posts a month, layer in 200 automation accounts no one else offers, put your product on screen in every video, and optimize for installs instead of vanity views. And when you’re ready to take it in-house, we hand you the whole machine.
Their best work, next to ours
Could you even tell which app they’re promoting?
The three clips on the left aren’t cherry-picked misses. They are the videos competing agencies put in their own case studies — the work they brag about. And all three fail the exact same way: the app is never named, never shown. Watch them and try to name the app being advertised — you can’t. Regardless of the view counts, these videos have zero use — views that never become anything. Every clip on the right achieves the actual KPI - installs / true mindshare.
Random, barely-related text slapped on screen. The product is never named, never shown — so the views never convert to mindshare or installs.
Your product is on screen in every video — shown, named, or both, never nothing — and every one drives the KPI you signed on for.
The clips on the left are real videos from competitors’ own case studies that they’ve publicly bragged about, played in full and uncut — nothing trimmed. We’ve left them anonymous because this isn’t about calling out any individual agency.
Why we’re different
Most agencies have never shipped a product.
We’ve built, scaled to millions, and sold our own.
That changes how we run your program. We’ve sat in the founder’s seat — burned budget on content that piled up views and moved nothing, then learned to engineer short-form that actually drives installs, activation, and retention. So we don’t hand you a view count and call it a win; we pick the metric that moves your business and build every creator, video, and weekly iteration around it. And we didn’t follow this playbook — we helped write it. We were pioneering organic short-form for consumer brands back in 2023, right alongside the likes of Tabs Chocolate, and today we’re one of the leaders of the 2025 high-volume UGC playbook.
How it works
Live within 2 weeks of onboarding.
Discovery
We get to know your product, your goals, and whether we're the right fit. We turn down more than we accept.
Strategy
Audience, hooks, demo angles, account warming plan, and the KPI we're going to optimize against.
Launch
Creators briefed, accounts warmed, automation accounts deployed. Every video reviewed before it goes live.
Iterate
Daily review of views, comments, and conversion signals. Double down on what works. Cut what doesn't.
Build the function in‑house.
The right way.
For a small number of partners each quarter we’ll build your UGC function end-to-end — creators, campaign manager, systems, playbooks — then hand it over. Creators move to your payroll. No non-solicits. We stay on in a maintenance role if you want us to.
This is not our default offering. It’s for teams who have decided UGC is a permanent in-house function and want to skip two years of operational mistakes. We accept a handful of partners per quarter.
Apply for the handover programApply for partnership
Tell us about your app.
We’re selective on intake. Share the basics and we’ll get back quickly if we think we’re a fit.
We respond as soon as we can. We turn down more applications than we accept.
FAQ
Things people ask.
Prefer to run it yourself?
The same software, self-serve.
HardLaunch runs the accounts. You bring the content (or generate it with our tools). Same infrastructure we use internally for agency partners. From $999/month.