for apps that need a real growth engine
$1M MRR built.
1B+ views shipped.
Now available to other founders.
We build and run end-to-end UGC programs for apps: hand-picked creators, dedicated campaign manager, and the software we built to scale ourselves. Optimize for installs, reach, or mindshare. We adapt to the KPI you actually care about.
Selective intake. We’ll get back to you ASAP.
Case studies
Three apps. Three goals. Three wins.
You tell us the KPI: mindshare, downloads, or revenue. Here is what that has looked like. Client identities are confidential; full data is shared on the call.
297.5M views in one month, including one video past 60M.
Client niche
B2C AI app · web + mobile
Every single video featured the product, then optimized for mindshare. 100% organic, not a dollar of paid spend behind those 297.5M views. Demo-led creator content engineered for reach and shareability, segmented across creator specialisms.
350,000 extra downloads in the first 4 weeks at a 7¢ CPI.
Client niche
B2C study timer · mobile app
Heavy focus on featuring the product throughout the videos. 100% organic, no paid spend behind the 350K downloads. Segmented creators into specialisms, then hit a 1M+ view video in week 1 and 5M+ in week 3.
Tripled revenue and hit all-time-high traffic in 30 days.
Client niche
YC-backed · prosumer / B2B web app
Focused on understanding the ICP and delivering intentional, converting content. 100% organic, revenue tripled with no paid media in the mix. Supported by custom ManyChat workflows to drive engagement and conversion.
The receipts
1.4 billion views in 90 days.
Third-party verified.
Every view we ship is counted by viral.app, an independent analytics platform, not a spreadsheet we maintain and not a number we can edit. What you’re looking at is an untouched screenshot of that dashboard, covering every creator account we run across every client.
Measured by
viral.app
Scope
All client accounts
What you get
A complete growth engine, not just content.
Hand-sourced creators
Not a fixed pool of underpaid faces. Every creator is selected, vetted, and trained for your product specifically. We accept the top few percent.
Product on screen, every time
Your product is on screen in every single video: shown, named, or both. Never nothing. And we don't optimize for vanity views. We optimize for whichever KPI you sign on for. Installs, signups, retention, or mindshare.
Proprietary software
We built the platform behind the program. Automation accounts and digital twins amplify what the creators ship, and paid creative comes off the same winning hooks, so one team runs the full cycle.
Actively managed, every day
Your creators aren't left to their own devices. Every one gets a weekly 1:1 coaching call, every single draft is reviewed daily before it posts, and we seed comments for extra CTAs and social proof, then iterate formats every week off the data.
The amplification layer
Scale past what humans can ship.
The human program is the engine. These three capabilities multiply what it ships: two of them built in-house and available nowhere else, the third closing the loop from organic straight into paid.
Digital twins
Every post becomes many. One filmed take gets recast across other faces and localised into other languages, so a single shoot covers every market you sell in. Our own technology, and no agency in this space can rent it.
Automations
200 automated accounts on our own platform, roughly 18,000 additional posts a month across all four platforms, multiplying what your human creators ship. Warmed, managed, and reviewed exactly like the human accounts.
Paid ad creatives
The full cycle, one team. The hooks that already won organically get rebuilt as paid creative, ad-ready with full usage rights and iterated weekly off your spend data, instead of a second agency guessing from a brief.
Each is scoped to your KPI and priced per partnership. Tell us which ones matter on the application and we’ll build them into your proposal.
Ask what we can addThe wedge
Built by founders. Tailored to your KPI.
The other premium UGC agencies in this space sell you reach. We’ve actually built the kind of apps you’re marketing. We built a consumer AI product from zero to $1M MRR, and built and sold another. So we ship 2,400+ human creator posts a month, put your product on screen in every video, and optimize for installs instead of vanity views. On top of that sits software we built ourselves: 200 automation accounts and digital twins nobody else in this space has, with paid creative cut from whatever wins organically, so one team runs the full cycle. And when you’re ready to take it in-house, we hand you the whole machine.
Their best work, next to ours
Could you even tell which app they’re promoting?
The three clips on the left aren’t cherry-picked misses. They are the videos competing agencies put in their own case studies, the work they brag about. And all three fail the exact same way: the app is never named, never shown. Watch them and try to name the app being advertised. You can’t. Regardless of the view counts, these videos have zero use, views that never become anything. Every clip on the right achieves the actual KPI: installs / true mindshare.
Random, barely-related text slapped on screen. The product is never named, never shown, so the views never convert to mindshare or installs.
Your product is on screen in every video: shown, named, or both, never nothing. Every one drives the KPI you signed on for.
The clips on the left are real videos from competitors’ own case studies that they’ve publicly bragged about, played in full and uncut, nothing trimmed. We’ve left them anonymous because this isn’t about calling out any individual agency.
Why we’re different
Most agencies have never shipped a product.
We’ve built, scaled to millions, and sold our own.
That changes how we run your program. We’ve sat in the founder’s seat, burned budget on content that piled up views and moved nothing, then learned to engineer short-form that actually drives installs, activation, and retention. So we don’t hand you a view count and call it a win; we pick the metric that moves your business and build every creator, video, and weekly iteration around it. And we didn’t follow this playbook. We helped write it. We were pioneering organic short-form for consumer brands back in 2023, right alongside the likes of Tabs Chocolate, and today we’re one of the leaders of the high-volume UGC playbook.
How it works
Live within 2 weeks of onboarding.
Discovery
We get to know your product, your goals, and whether we're the right fit. We turn down more than we accept.
Strategy
Audience, hooks, demo angles, account warming plan, and the KPI we're going to optimize against.
Launch
Creators briefed, accounts warmed, automations and twins switched on. Every video reviewed before it goes live.
Iterate
Daily review of views, comments, and conversion signals. Double down on what works. Cut what doesn't.
Build the function in‑house.
The right way.
For a small number of partners each quarter we’ll build your UGC function end-to-end: creators, campaign manager, systems, playbooks. Then we hand it over. Creators move to your payroll. No non-solicits. We stay on in a maintenance role if you want us to.
This is not our default offering. It’s for teams who have decided UGC is a permanent in-house function and want to skip two years of operational mistakes. We accept a handful of partners per quarter.
Apply for the handover programApply for partnership
Tell us about your app.
We’re selective on intake. Share the basics and we’ll get back quickly if we think we’re a fit.
We respond as soon as we can. We turn down more applications than we accept.
FAQ
Things people ask.
Prefer to run it yourself?
The same software, self-serve.
HardLaunch runs the accounts. You bring the content (or generate it with our tools). Same infrastructure we use internally for agency partners. From $999/month.